Lead generation is the number one challenge for marketers today. Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal inform......

Back in the ‘70s, Jeff Taylor was writing copy for ads at one of his father’s radio stations. He recalls one interaction fondly:I wrote my first piece of copy. The client read it, looked at me, and said, “You’ll work in an ad agency one day.” I was 12.Call it fate or natural skill, Jeff ha......

If you want your business to be profitable, you’ve gotta get the word out. After all, how will folks buy your stuff or sign up for your service if they don’t even know your brand exists in the first place?Enter: The Internet™️ and the wide, webby world of digital marketing.And it is wide. Wi......

Hey, remember the Big Bang? Y’know, creation of the known universe and all that. Game changer.There have been smaller versions of that, too, ever since that big Big Bang. Events that changed the course of life as we know it. The invention of the internet was a pretty big one. The invention of whee......

Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their proces......

Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain.Oh, how naive we were.AI h......

In the words of Big Daddy Kane: “Managing social media ain’t easy.”There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The list goes on and on. To stay on top of it all… ......

Imagine, for a moment, that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing baby GIF. But it’ll definitely be one of those two things.Take wha......

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative email subject lines and ad copy. Not exactly Mad Men, is it?......

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.!Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, p......